Frank Stannard

About

A multi-sector operator who helps take ideas from concept to operating entity: defining the brand, building the infrastructure underneath it, and making the case to the people who fund it.

I help founders fill the gaps around the idea. Sometimes that's an outside voice on positioning or the investor story; sometimes it's hands-on help building or improving the brand, the systems and the sales process.

Twelve

Years building and operating ventures

Seven

Ventures founded or advised

Five

Countries with ventures: UK, Portugal, Luxembourg, US and China

Capabilities.

Where I'm most useful. Six disciplines, usually needed together.

Brand & marketing

When positioning needs settling before anything else gets built. Research-led identity, websites designed and built, content, email, paid media and search.

Investor relations

When the story has to hold up in front of private and institutional capital. Narrative, outreach strategy and capital-raise architecture.

Strategy & operations

When an idea needs to become an operating entity. Company, brand and infrastructure from zero; go-to-market, customer journeys and sales process.

Team & partners

When the function needs people, not just a plan. Developing early-career marketers into commercial operators, and holding specialist agencies to strategy and delivery.

Data & sales ops

When the pipeline exists on paper but not in the system. CRM built and administered from scratch, lead scoring, attribution and analytics.

Research & insight

When a decision needs grounding before money is spent. Market and sector analysis, competitive intelligence, and the positioning that follows from both.

Experience.

Twelve years across founding, operating and advisory roles.

Co-Founder & Director, Portugal Pathways

Founded a group of three sister companies serving international clients relocating to and investing in Portugal. Brand, digital, marketing operations and sales architecture from inception to handover, including identifying and launching each new revenue stream and turning a single service into a multi-line group offering.

2023 to 2026

Co-Founder & Director, Sixfoursixfour

A marketing and business consultancy that grew into the operating engine behind a portfolio of in-house ventures and client brands, serving a deliberately diverse client base from luxury property developments to deep-tech companies and start-ups raising capital. Led creative and delivery teams, and developed early-career hires into full commercial marketers.

2014 to 2026

Co-Founder, foreign exchange platform

Business, brand and digital infrastructure created from scratch with an established FX operator, around a proposition of fair-value currency for individuals and smaller businesses.

Since 2023

Brand & Investor Outreach Advisor, regulated fund

Positioning, investment-thesis articulation, website and marketing programme for a regulated European private equity vehicle, plus advice on investor targeting and outreach.

2024 to 2026

Strategic Advisor, deep-tech foundation

Strategy, research, fundraising and marketing support for companies commercialising nanoscale technology, with stakeholder engagement across three continents.

2015 to 2023

Founding Team Member & Investor Relations

Founding team member at an enabling-technology investment operation, and investor relations and research for a Luxembourg-domiciled alternative fund. Investor sourcing and outreach on one side; deal sourcing, company analysis and sector research on the other.

2016 to 2022

If any of this sounds like where you are, I'd be glad to talk.

Drop me a line

Work.

Recent engagements, in brief.

Portugal Pathways group · 2023 to 2026

A group of three companies, built from scratch

Foundational market research, then brand, identity and messaging across three linked propositions, with the websites, CRM, customer journeys and sales architecture underneath.

Regulated fund · 2024 to 2026

A thesis made legible to investors

Brand positioning, investment-thesis articulation and a full marketing programme delivered inside European regulatory marketing constraints for a Lisbon-based fund.

Deep tech · 2015 to 2023

Science, translated into a commercial case

Eight years advising an international not-for-profit and the companies around it on strategy, research, fundraising and market entry.

If you've raised, or are about to, and the brand, the systems and the sales function still need building, that is where I can help. It usually starts as a defined piece of work and settles into something ongoing. The common thread is continuous improvement: iterating on process, data, systems and customer experience rather than treating any build as finished, and developing the people around it.

[ Photo ]

Frank Stannard

Co-founder & operator

If you'd like someone alongside you on the brand, the systems and the investor story, I'd be glad to hear from you.

frank@frankstannard.com LinkedIn

Let's talk about what you're building.

Based in Sydney, Australia. Available for fractional, interim and advisory work, and open to the right permanent role. Full CV available on request.

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The operation behind the idea, built alongside you.

About

Frank Stannard

Capabilities.

Experience.

Work.

Let's talk about what you're building.